PG8
2025
Vienna (AT)
Vienna’s historic architecture meets new art: MEDIARCHITECTURE. As the WORLD’S FIRST AI ART MUSEUM in public space, the MOC is a living work of art. What you experience is never a finished work, but a process of transformation.
At the MUSEUM OF CHANGE, image, sound and light are created live through a dialogue between human creativity and artificial intelligence.
The MOC is a DIGITAL ORGANISM that continuously reshapes the experience in real time – responding to its environment, its visitors and its own digital evolution. Composed and curated by the Austrian artist and perception researcher SHA.
This place invites you to SLOW DOWN. Perception shifts and new connections emerge. Past, present and future come together. 3,000 YEARS OF HISTORY meet living projections and imagined worlds.
As an immersive 360° OPEN-AIR MUSEUM in the heart of Vienna’s UNESCO World Heritage Site, the former Imperial Post becomes Vienna’s largest artistic canvas, spanning more than 5,000 m².
A powerful audiovisual experience that reflects the changes of our time and makes the relationship between humans, nature and digital systems tangible. A symbiosis of art, technology and spirit.
250,000+ VISITORS IN THE FIRST YEAR • 3M+ ORGANIC VIEWS • MULTIPLE INTERNATIONAL AWARDS • ICONIC AWARD 2026 – ARCHITECTURE / TRANSFORMATION
